Sod-Turning Ceremony Celebrates the Start of Bradmill Yarraville’s Transformation
A significant milestone was reached this October at the Bradmill Yarraville site, as Figurehead joined Frasers Property Australia and Rothelowman in marking the beginning of construction for the highly anticipated Pioneer Townhomes. This sod-turning event symbolises the start of a new chapter for the historic site, which once housed a bustling textile manufacturing plant until its closure 17 years ago.
Key representatives from Figurehead, Frasers Property, and Rothelowman gathered to celebrate this milestone, each bringing essential expertise to this ambitious redevelopment. As the builder for the initial stages, Figurehead is honoured to contribute its knowledge and skills to a landmark project set to transform this long-neglected site into a vibrant community.
The Bradmill Pioneer Townhomes are the first residences to be constructed within Bradmill, with 44 homes scheduled for completion by the end of 2025.
These townhomes pay homage to the site’s rich history with thoughtful industrial design details, such as kitchen benches inspired by the steel-framed garment tables once used by Bradmill workers, and industrial-style brushed nickel tapware that nods to the site’s past.
As the construction of Bradmill begins, Figurehead is honoured to play a key role in bringing this vision to life, marking the start of what promises to be an exciting future for Bradmill Yarraville. We forward to continuing their partnership with Frasers Property and Rothelowman, and to sharing more milestones as this transformative project progresses.
To learn more about Bradmill Yarraville, please visit Frasers Property Australia’s Bradmill project page.
We are excited to announce that Figurehead Construction has been appointed by Frasers Property Australia to build the first residences in the Bradmill Yarraville community, a significant project that marks a new chapter for this iconic Melbourne site.
We will commence with the construction of 44 Pioneer Townhomes in Stage 1, followed by an additional 47 townhomes in Stage 2. Construction is set to begin in September 2024, with the Pioneer Townhomes expected to be completed by September 2025.
The Pioneer Townhomes, designed by Rothelowman, feature two- and three-story layouts that pay homage to the site's history as a textile factory. The design incorporates elements inspired by the old factory's heritage, including joinery using frames and timber reminiscent of the garment tables, and brushed nickel tapware that reflects the style of the era.
With more than half of Stage 1 already sold, the remaining townhomes are priced from $1,295,000 to $1,650,000, offering a range of three to four-bedroom homes with varying configurations and amenities.
Figurehead Construction has a proven track record of delivering exceptional projects across Melbourne, including the expansion of Clifton Hill Primary School, the transformation of Prahran’s historic Station Hotel into 41 apartments, and the construction of Decjuba’s striking headquarters in Cremorne. Our commitment to quality and innovation has been recognized with multiple awards, including the 2024 Excellence in Construction Innovation award from The Urban Developer and the 2023 Excellence in Construction of Commercial Buildings award from Master Builders Victoria.
Joe Grasso, our founder and managing director, expressed his enthusiasm for the project: “We’re thrilled to bring our skills and craftsmanship to Bradmill Yarraville. This is exactly the kind of project we aspire to build—one that respects heritage, incorporates sustainable principles, and enhances the community.”
Bradmill Yarraville is set on a 26-hectare site, just 2.6 kilometres from Yarraville railway station and village, a neighbourhood recognized as one of the world’s coolest by Time Out in 2020. The development will feature preserved heritage buildings, including the iconic boiler house, and will be complemented by a 1.5-hectare linear park, retail and dining precincts, and a range of community amenities.
Upon completion, Bradmill Yarraville will include approximately 680 townhomes and up to 750 apartments, accommodating around 3,500 residents in a vibrant, sustainable community that has already earned a 6-star Green Star Communities rating.
Stay tuned for more updates as we begin construction on this exciting project.
Links: Bradmill builder announced | Maribyrnong & Hobsons Bay (starweekly.com.au)
Builder chosen for first homes on Frasers Property’s historic Bradmill site
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