Everyone in Melbourne knows the factory off the Westgate. For years, it’s been the same question:

“What’s going on with that?”

After sitting dormant for decades — part-forgotten, part-standing — Bradmill is finally coming back to life. And it’s not a reinvention. It’s a continuation.

Stage 1 is now well underway, delivering 44 new townhomes across six distinct typologies. Two- and three-level residences, shaped by the original site structure — its setbacks, levels, and geometry. From the brick tones to the nickel detailing, each material choice responds to what was already here.

The heritage structures remain — integrated, not erased. This isn’t a rebrand. It’s a recalibration, one that respects what Bradmill was while building what it needs to be now.

Across the precinct, new streets, shared spaces, and homes are being threaded through the industrial grid that once powered Melbourne’s textile trade. This is just the beginning. Spanning 26 hectares, Bradmill is one of inner Melbourne’s largest infill sites and will eventually deliver up to 1,500 homes, along with public space, retail, and community infrastructure.

Figurehead is delivering Stages 1 and 2 in collaboration with:

• Frasers Property Australia

• Irongate Group

• Rothelowman (Architecture)

• Tract Consultants (Planning)

• MDG Landscape Architects (Landscape)

• Craig Tan Architects (Amenities)

Where We’re At — Stage 1 Typologies:

• Type A: Stone installation underway. Fit-off started. Angled brickwork and recessed entries taking shape.

• Type C: Tiling and joinery nearly complete. Framed balconies in place. Façade works ongoing.

• Type D: Tiling and joinery wrapping up. Key material junctions resolved.

• Type E: Plastering underway. Roof cappings nearly finalised.

• Type F: Timber frame complete. Structure defined. Cladding next.

• J4: Cladding finished. Scaffold coming down. Internal finishes in progress.

External works — including paths, steps, and landings — are progressing across the site, helping stitch the precinct together. It’s a layered, constrained environment — the kind that rewards good construction. Timing, tolerances, sequencing — every move matters here.

Bradmill isn’t being reinvented.
It’s being reawakened — with the same grit and materiality that defined its past, and a future built to last.

We’re proud to lead its return.