Collingwood has always thrived on contrast. Heritage warehouses meet design studios, and creative energy pulses through industrial streets. At the base of one of its most intentional new buildings, that balance now has a focal point.
The Local Drop — Melbourne’s wine delivery service turned coffee-to-wine bar — has officially opened its doors at 116 Rokeby, a commercial building as considered as the business it now hosts. With architecture and interiors by Carr, and delivered by builder-occupier Figurehead, 116 Rokeby has already earned accolades for design and environmental performance, from its double-skin façade to Platinum WELL and Climate Active Carbon Neutral certifications.
A ground floor designed for amenity and longevity
From the outset, the ground-floor tenancy was planned as a daily catalyst for the building community. During delivery, Figurehead coordinated base-building structure and services to support a hospitality use without compromise to workplace performance above — integrating provisions for power, ventilation and drainage, robust threshold detailing for high foot traffic, and acoustic separation in a way that protects quiet working floors while keeping the lobby active and permeable. The outcome is a tenancy shell that allows a premium fitout to plug in cleanly and operate efficiently.
But beyond the concrete, glass and credentials lies a commitment to culture. A belief that workplaces aren’t only about productivity, but participation. The Local Drop is now the meeting point at the heart of that idea.

A long-term partnership, delivered with intent
The relationship began well before the fitout.
In 2014, Jagdev Singh was hand-delivering wines across Melbourne, building The Local Drop with personal service and sharp instincts, while Figurehead was evolving from a tight-knit crew into one of the city’s most respected builders. Joe Grasso and Adam Licciardi, Figurehead’s founder and long-time business partner, first met Jag at a private dinner around seven years ago. His mix of nous, warmth and humility left an impression.
“We enjoyed watching his business grow quickly,” says Joe.
So when plans for 116 Rokeby were being finalised, it was Joe and Adam who suggested Jag as the perfect ground-floor tenant — not just for his product, but for his values. There was one caveat: it had to include morning coffee.
“We wanted the building to start the day with the same quality and care we put into its design,” Joe says. “Jag got it immediately.”
Now, The Local Drop’s flagship has opened not just as a storefront, but as a natural extension of what 116 Rokeby stands for: precision, generosity, and doing things properly.

Fitout aligned to the base build
Designed by Studio Y, the fitout is grounded and expressive with the Award-Winning Architecture of 116 Rokeby in mind. The existing palette of metallic finishes, glass and concrete inspired the need for some warmth and richness reflective of The Local Drop’s offering.
“The design of The Local Drop began with a simple idea, light passing through glasses of beautiful wines, casting shadows that celebrate the ritual of a good pour,” says Tess Speldewinde, Senior Associate Interior Designer.
Every material choice was rooted in the essence of wine, the glow of a Grenache in the sun, the depth of a Malbec against stone, the warmth of aged oak. It’s a place designed to feel grounded and quietly luxurious.”
“When you think of wine shops around the world and locally, you automatically think of full height shelving wrapping the walls stocked to the brim with wines,” she continues.
Whilst we wanted to create this aesthetic, we were mindful that the contemporary environment needed a more condensed approach.”
The space blends materiality with meaning: red hues, warm timber, and a statement marble benchtop with bold veining, balanced against raw concrete and exposed structure. No gimmicks. A full-height wine wall with integrated fridges anchors the room, with a sommelier station, custom storage and lighting that shifts with the day. For the construction team, those moves translate to clean interfaces with the slab and services, durable finishes at touch points, and future-proofed access for maintenance.

Simple service model, complex coordination made easy
The service model is deliberately pared back. There’s minimal corkage, no inflated pricing, and no fuss. Wines are available to try before purchase (with tastings Monday to Friday) and the selection spans cult allocations to cellar staples. A handwritten cellar list includes bottles the team are constantly curating.
Small plates include Local Ocean seafood, Rumble coffee, and house-baked focaccia: local favourites that speak to Collingwood’s broader maker culture. Behind the scenes, building services and back-of-house planning allow the bar to shift from morning espresso to evening pours without operational friction.

The Local Drop
On the floor is Pierrick Gorrichon, a sommelier whose résumé spans Michelin-starred City Social in London and Melbourne’s Gimlet.
“I returned to Australia after spending the vintage in Avisa (Champagne), with Etienne Calsac and met Jag in early 2025. I just had a good feeling.” he says about taking the role at a new concept wine bar in Collingwood.
“We aim for The Local Drop wine bar to be a safe and welcoming place where you can either be curious and try something new, something under the radar, or enjoy an iconic wine for an affordable price.
We love to share each wine context, their Producer’s stories, and what to expect in the glass. Connecting wine and people.”
Pierrick splits his time between the bar and his five-month-old golden retriever, Brioche, trained with the discipline you’d expect from a French sommelier. Like his owner, he’s composed, warm, and hard not to like.
Already, The Local Drop has become a shared language between tenants who appreciate good business, well-designed places and thoughtful rituals. It’s a reminder that buildings aren’t only made from glass and steel, but from the lives and interactions that unfold within them.
In a city overflowing with pop-ups and rebrands, The Local Drop isn’t that. It’s a contribution. To the building, to the neighbourhood, and to the next chapter of Collingwood.

When Figurehead was founded in 2007, Joe Grasso's goal was to bring tier-one discipline to projects where relationships, trust, and craft matter as much as timelines and budgets. Seventeen years and more than 90 builds later, that philosophy still drives every decision we make.
116 Rokeby is the clearest reflection of that journey so far. Designed by Carr, delivered by our team, and now home to our headquarters, it’s a building that demanded our absolute best. Which is why winning Excellence in Construction of Commercial Buildings $20M–$30M at the 2025 Master Builders Victoria Awards means so much to us.
The Structure is the Finish
From the outset, 116 Rokeby was designed to leave nowhere to hide. This 11-storey commercial office on a compact 615m² Collingwood site draws on the minimalist, brutalist lines of Harvard’s Carpenter Center. Every element you see is the structure itself: off-form concrete columns, precast panels, and galvanised steel framing all left exposed.
That meant every tolerance mattered, with standards demanding 2–5mm accuracy: far tighter than the industry’s typical 20mm allowance.
The double-skin “chimney” façade, designed in collaboration with Arup, is function and form in equal measure. It uses natural stack ventilation to draw cooler air upwards and expel warm air through the top of the building, reducing reliance on mechanical cooling. Automated blinds and operable windows respond in real time to temperature, UV, and wind conditions via an advanced Building Management System.
From low-VOC paints and responsibly sourced materials to recycled newspaper acoustic insulation, sustainability was embedded from day one. Add in an all-electric, carbon-neutral commitment, plus targets of Platinum WELL Certification and a 5.5-Star NABERS Energy rating, and the sustainability intent is clear.

Cultural respect is also cast into the concrete: Reflections of a Breathing Space — an Indigenous artwork created with Wurundjeri elders by artists Lowell Hunter and Gerard Black — stands as a nod to collaboration, history, and shared knowledge.
Overcoming the Challenges
On a tight urban footprint, our team navigated a Design & Construct contract from 60% drawings, demolition while bracing neighbouring buildings, and a two-level hydrostatic basement below the water table. We battled clay, basalt, and groundwater with dewatering solutions, craned panels via a custom-built gantry over a one-way street, and at peak, had 100 workers on site including 20 apprentices.
Through off-site fabrication, 3D BIM modelling, Procore defect management via QR codes, and smart value engineering, we delivered significant cost savings while achieving a 24-month program.
"Both an opportunity and a burden, delivering Figurehead's future office required a sharpening of perspective.
The minimalist design presented little margin for error and required careful consideration and management through design, procurement & delivery.
Looking back, it’s rewarding to have contributed and collaborated in delivering a space that is proudly anchored by design and construction fundamentals”
—Will Bernard, Senior Project Manager, Figurehead

More Than Just a Building
But this project was never just about technical execution. It’s about impact—what happens inside and how it connects to the Collingwood community.
"It's special to share with the project team who built a space we’re proud to walk into every day.
We had a lot of belief in the 116 Rokeby team, but they were more than up for the challenge.
The office was delivered with precision, integrity, and our signature passion and hunger.”
—Joe Grasso, Founder & Managing Director, Figurehead

For our this group: including Project Manager Will Bernard, Site Manager Trevor Parry Jones, Project Coordinator Adam Pratt, supported by Construction Manager Daniel Dottori and our extended 'family' of subcontractors and consultants and suppliers: it was a career-defining challenge. Their relentless coordination, leadership, and attention to detail across demolition, structure, façade, and fitout are why this award now sits with us. It's cohesive teamwork at its best: trust, open communication, and shared goals making us resilient through every phase.
“I recently spoke with the lead architect, Stephen McGarry from Carr, and we both agreed: this project was career-defining.
We joked that if we got it wrong, it might’ve been the end for us. But that’s also the best part about it. Mediocrity was never an option. For any of our team.
When you’re in it, absorbed in millimetre-perfect finishes and tolerances, you wonder if anyone else will notice.”—Trevor Parry Jones, Site Manager, Figurehead

Master Builders Victoria CEO Michaela Lihou summed it up:
“These awards continue to be one of the most powerful ways we acknowledge and celebrate our members. And as we mark our 150th anniversary, these awards also speak to a legacy that spans generations before us and shine a light on the emerging leaders who will carry our industry forward. Our members have once again delivered work that is ambitious, thoughtful and genuinely connected to the communities they serve. Congratulations to all our winners.”
MBV President Geoff Purcell added:
“It feels especially fitting to shine a light on the individuals, teams, and members whose work continues to promote what excellence in our industry looks like. This year’s nominees and winners have continued to raise the bar in an ever-increasing complex and challenging environment.”
But 116 Rokeby is more than its structure and systems. The ground floor is anchored by The Local Drop wine bar and café — a place for tenants and locals to connect over coffee in the morning or wine at night. The upper floors are home to businesses that share our values: design-focused, sustainable, and purpose-driven.

To our team, partners, consultants, and subcontractors — thank you. 116 Rokeby is proof that when you build with intent, discipline, and heart, you don’t just deliver a project. You deliver a legacy.

This isn’t just a conversation. It’s a call to action.
For International Women’s Day 2025, Figurehead is taking a raw, self-reflective approach to the realities women face on construction sites. In this powerful video, real stories from women are read aloud by the men on our team. These aren’t just words; they are lived experiences that demand acknowledgment, accountability, and action.
“It’s been an honour to build a culture where we protect our own, but I’m taken back, and I’m unsettled with the truth women on our sites have bravely shared.
The trepidation of our women as they tackle their professions saddens me.
I want our industry to be better. I want us to be better. No more empty approaches.”
—Joe Grasso, Founder & Managing Director, Figurehead Group
The stories are real, unfiltered experiences from women who have worked on construction sites, including at Figurehead. These stories shed light on the challenges of being a woman in a male-dominated industry, covering instances of harassment, exclusion, bias, and unsafe situations. Some of the content may be confronting or distressing, but these experiences need to be heard. While some of the individuals responsible are no longer on Figurehead sites, the impact of these moments still lingers, and the cultural issues they highlight remain real today. We share these stories not to dwell on the past, but to drive change, demand accountability, and ensure that no one else has to experience them. If we want better workplaces, we need to acknowledge the reality, listen, and take action. If you find any of this distressing, please seek support. You are not alone.
Beyond IWD and the Video - what Figurehead are doing:
- Compulsory Toolbox Talks – Every active site is stopping to have real conversations about respect, inclusion, and accountability. Change starts where it matters: on site.
- Pledge for Coffee Initiative – A small action with a big impact. Site teams are committing to real cultural change, whether that’s calling out poor behaviour, making space for women’s voices, or actively supporting female colleagues.
- Appropriate Behaviour Training – Every Figurehead staff member will undertake tailored in-person training with Mariah from Flawless HR, ensuring our entire team understands what’s acceptable, what’s not, and how we all contribute to a better workplace.
- Industry Engagement – We’re pushing the conversation beyond our own sites, working with industry bodies leaders to create real, lasting change across construction.
- Internal Voting for Investment in Change – We’re letting our team decide where Figurehead should invest in driving gender equality. Staff will vote on initiatives aimed at building pathways for women, as well as practical training to equip men with the tools to support and advocate for women in construction.
- Measuring Progress Beyond IWD – The work doesn’t stop here. We’re tracking our progress, holding ourselves accountable, and ensuring that the momentum continues well beyond a single day. Cultural change takes action, commitment, and consistency—and we’re in it for the long haul.
Our industry belongs to everyone. Will you step up?



Thank you to our collaborators:
- Video: Ryan Gasparini
- Graphic Design: Becc Sharrock Design
The fourth annual Zoe Kennedy Cup has wrapped up for 2025, and it's hard to describe how wonderful and impactful it was.
Back to Moonah Links, this year’s event was more than just a day of golf—it was a powerful celebration of community, generosity, and the lasting impact of Zoe Kennedy’s legacy.
Half a Million Reasons to Keep Fighting
This year’s Zoe Kennedy Cup marked a huge milestone for the Zoe Kennedy Foundation (ZKF), officially pushing total funds raised past $500,000. What started as a small, close-knit effort in memory of Zoe Kennedy has grown into a movement dedicated to funding life-saving asthma research, education, and awareness initiatives.
Zoe’s story is at the heart of this foundation. In 2020, Zoe Kennedy—a vibrant 13-year-old from Geelong—tragically lost her life to a severe asthma attack. Her father, Lach Kennedy, Figurehead’s first employee, was surrounded by colleagues who refused to stand by. Led by Joe Grasso, the Figurehead team, and the Kennedy family, the foundation was born to ensure that other families never have to experience the same loss.
A Day of Golf, Generosity & Community
The Zoe Kennedy Cup has become one of Figurehead’s most anticipated events, bringing together our subbies, clients, consultants, and suppliers for a round of golf that means so much more than just bragging rights.
The day kicked off with perfect conditions and a competitive field ready to take on Moonah Links. A huge thank you to out incredible sponsors. This day wouldn’t be possible without the generosity of our incredible sponsors, who have backed the Zoe Kennedy Cup year after year.
🏆 Major Sponsors:
- Connected Spaces Joinery
- Double Time Plastering
⛳ Hole Sponsors & Event Partners:
- ACI (Australian Civil Industrials)
- All American Draught
- Bluestone Recruitment
- Bourke Air
- Bowens
- Brightway Commercial
- CCM Insurance Group
- Checkpoint
- CityLift Cranes
- Complete Frame Truss
- Connecting Spaces
- Double Time Plastering
- Edgewise
- Figurehead
- Future Golf
- Jumbocorp
- Maxfield
- Oceania Universal
- Pointforce Traffic
- RedBull
- Specialised Plumbing Services
- St Andrews Beach Brewery
- The Local Drop
- William Buck
Post-Golf Event at S. Andrews
After a fantastic day on the course at Moonah Links, the celebrations continued at St. Andrews Beach Brewery, where players, sponsors, and supporters gathered to raise a glass, reflect on the day, and push the fundraising total even higher.
The night kicked off with an insightful update from Dr. Ben McKenzie, who shared the latest progress on AMAX4, a game-changing initiative in asthma research. Dr. McKenzie’s work is helping to drive real-world solutions for asthma sufferers, and thanks to the funds raised through the Zoe Kennedy Foundation, projects like AMAX4 are gaining momentum and making a real impact.
Of course, no post-golf gathering is complete without some great music, and the incredibly talented Mietta set the mood with an outstanding live performance. Good company, great tunes, and plenty of well-earned drinks made for the perfect way to unwind and celebrate another successful event.
The fundraising continued well into the night with plenty of friendly competition at the silent auction and raffles. From the popular "Lucky Pour" wine raffle to the Private Wine Tasting Auction hosted by The Local Drop, there were plenty of ways for attendees to get involved and give back. Thank you to Bunnings Trade who generously donated two famed guernseys for the cause.
A special mention goes to our Event Partner, Maxfield’s Clint Hillas, who generously donated an Exclusive Business Package, helping push our fundraising total past the $500,000 milestone.
The Zoe Kennedy Cup isn’t just about golf—it’s about community, generosity, and making a real difference. As the night wrapped up at St. Andrews, it was clear that Zoe’s legacy continues to inspire action, and the fight against asthma is stronger than ever.
Looking Ahead – We’re Not Done Yet
$500,000 raised is a milestone, but the work isn’t finished. The funds raised at the Zoe Kennedy Cup help to support vital research, drive awareness, and ensure that more young people living with asthma get the care and attention they need.
We are beyond proud of this achievement, but we’re not stopping here. Every dollar raised, every event held, and every conversation started brings us closer to our goal—to make asthma history.
A huge thank you to everyone who joined us for this year’s Zoe Kennedy Cup. Whether you teed off, placed a bid, bought a raffle ticket, or simply spread the word—you are part of this mission.
See you next year, and here’s to another step towards making asthma history.
💜 Event: @maxfield.agency
📷 Photography: @isaacabrooks
🏌️♂️ Hosted at: @moonahlinks
🍻 Celebrations at: @sab.brewery

Building Momentum in Ballarat
Reaching the highest point of a build is a defining moment. It marks the transition from structure to space, from plans on paper to something tangible. At Lyons Place, this milestone was recognised at the Topping Out Ceremony—a moment to pause, reflect, and acknowledge the dedication of everyone involved.
Caleb McGrath, our Ballarat Local Project Coordinator, took to the podium to speak about what this stage represents: the hard work of countless hands, the collaboration driving the project forward, and the future we’re shaping together.
We cracked open the Zero champagne and raised a glass—not just to progress but to the relationships we’re building along the way
Why Ballarat?
Ballarat is growing. With a strong local economy, a rising demand for well-designed spaces, and a deep historical and cultural fabric, it’s a city with an exciting future.
For us, it’s not just about delivering quality builds. It’s about embedding ourselves in the community—partnering with local trades, fostering long-term relationships, and contributing to projects that shape the city’s future. Lyons Place is just the start.
More Than Buildings
At Figurehead, we build with intent. Beyond the physical structures, our work is guided by principles that define how we operate:
- Winning with purpose – Setting high standards and delivering quality outcomes.
- Making an impact – Creating spaces that serve the community long-term.
- Being resourceful – Finding smarter, more sustainable solutions.
- Applying rigour – Maintaining attention to detail and execution.
- Fostering cohesion – Working together with a shared commitment to excellence.
These values are the foundation of every project we undertake. And behind them is a team driving progress forward—including the women leading on-site, shaping the industry, and bringing fresh perspectives to the built environment.
A Shared Future
Our commitment to Ballarat is just getting started. We’re here to grow, collaborate, and contribute to the city’s future.
To our team, our partners, and the wider community—thank you for being part of this.
Here’s to what’s next.




Figurehead is proud to announce our appointment as the builder for the Edition Townhomes at Bankside in Rowville, a project commissioned by PASK. Known for our expertise in townhouse developments, we bring a wealth of experience from previous high-quality residential projects, ensuring the delivery of exceptional homes that cater to the modern lifestyle.

With a diverse portfolio comprising over 80 completed projects, Figurehead's capabilities span across six sectors, with a strong focus on multi-residential outcomes. Demonstrating an alignment with Pask’s own values, Figurehead’s methodology is centralised around delivering projects of enduring quality.

The Edition Townhomes at Bankside are thoughtfully designed to blend natural beauty with sophisticated urban living. Complex architectural details, including Krause brick vertical blades, tapered eaves, and abundant natural light, create a timeless aesthetic, showcasing the meticulous craftsmanship and finish Figurehead is known for.

In selecting Figurehead as its construction partner, PASK provides confidence in the delivery of quality homes that reflect both elegance and excellence in construction. Construction is set to commence prior to 2025.
Empowering Women in Construction: Figurehead’s Trip to Ballarat
In Victoria’s construction industry, women make up just 14% of the workforce, with only 2% in onsite roles. At Figurehead, we’re working hard to change those statistics. With 24% of our team being women—including 12% in onsite roles—we’re proud to be setting a higher standard for inclusivity and opportunity in construction.
Our recent overnight trip to Ballarat exemplified this commitment, bringing together women from across the business for an inspiring day of connection, learning, and empowerment. The trip offered a unique chance to gain firsthand insights into our projects while continuing to strengthen the inclusive culture we’re building at Figurehead.
"Being surrounded by like-minded women who support, share experiences, and inspire each other was refreshing. The support from the women at Figurehead has deepened my dedication to advancing in this field." —Ramya Alamuri, Project Coordinator
The journey began with a visit to Bradmill Yarraville, where Site Manager Richard Herbert shared the progress of the exciting townhouse Development, where Figurehead are responsible for delivering the very first stage of a landmark infill Project in Melbourne's inner west.

Day 2 featured a site visit to Lyons Place, a residential project developed for Hygge in Ballarat. Site Manager Julian Sanfilippo led an in-depth walkthrough of the site, offering an engaging and detailed overview of the project. The tour highlighted the intricacies of delivering Figurehead’s first project in Ballarat, showcasing not only the architectural and construction details but also the critical learnings gained from navigating the unique challenges of working in a regional area. Julian shared insights into the logistics of managing local supply chains, fostering relationships with regional subcontractors, and maintaining Figurehead’s high standards of quality and efficiency in a new geographic market.
Our women learned how adapting to the dynamics of a regional environment—such as material availability, workforce coordination, and community engagement—plays a pivotal role in the project’s success.

The site tours highlighted not just the technical complexities of these projects, but also the opportunities for women to contribute to every aspect of the construction process. For many of our team, seeing these projects up close reinforced the importance of diverse perspectives in driving innovation and achieving excellence.
"I returned from the trip with a deep sense of unity and belonging, having spent purposeful, enriching time with the incredible women of Figurehead. I felt proud, inspired, and more committed than ever to my role in this industry." —Tilly Field, New Business Coordinator
But this trip was about more than just buildings. It was about empowering our female employees with real-world insights and fostering a sense of belonging in an industry where they remain underrepresented. Sharing experiences, learning from each other, and seeing the tangible outcomes of their contributions helped build both confidence and camaraderie.

At Figurehead, we believe that diverse teams drive better outcomes, and we’re proud to be creating pathways for women to lead and succeed in construction. The Ballarat trip was another step forward in that mission—a chance to celebrate our progress while looking ahead to an even more inclusive future.
Together, we’re not just building projects; we’re building a stronger, more equitable industry.
Figurehead Celebrates Topping Out Ceremony at The Trentham, Sandringham
Figurehead is pleased to announce the successful topping out of The Trentham in Sandringham, a major milestone celebrated alongside project partners OneToAnother Retirement Living, Buxton Group Australia, and PAX Project Management. This significant occasion marks a key point in the construction process and brings us one step closer to delivering an exceptional retirement living environment in the heart of Sandringham.
The topping out ceremony is a long-standing tradition in construction, symbolising the completion of the building’s structure and celebrating the collective effort of everyone involved in bringing the project to life. Held on-site with breathtaking views over the local area, the ceremony acknowledged the hard work, dedication, and skill of the entire team.
As part of our commitment to excellence and client satisfaction, Figurehead has worked closely with OneToAnother and all project partners to ensure that every detail of The Trentham meets our high standards for quality and functionality. This collaboration has been essential to maintaining our focus on providing a residence that prioritises comfort, convenience, and long-term value for future residents.
Joe Grasso, Managing Director at Figurehead, expressed appreciation for the teamwork and shared vision that has driven the project forward. “The topping out ceremony is a moment to pause and reflect on the progress we’ve made, recognising the effort and expertise of everyone involved. Reaching this stage reaffirms our dedication to delivering an outstanding living space for residents of OneToAnother Retirement Living, as well as our commitment to quality, client relationships, and community enrichment.”
With structural works now complete, the project team will shift focus to interior finishes and finalising key details to bring this thoughtfully designed development to completion. When finished, The Trentham will feature contemporary living spaces, high-quality amenities, and landscaped areas tailored to suit the needs of the retirement community.
The Trentham Sandringham represents Figurehead’s dedication to delivering high-quality, purpose-driven residential developments that enhance the lives of residents and strengthen communities. As the project nears its final stages, Figurehead is committed to upholding the high standards that have been integral to the journey so far.



Sod-Turning Ceremony Celebrates the Start of Bradmill Yarraville’s Transformation
A significant milestone was reached this October at the Bradmill Yarraville site, as Figurehead joined Frasers Property Australia and Rothelowman in marking the beginning of construction for the highly anticipated Pioneer Townhomes. This sod-turning event symbolises the start of a new chapter for the historic site, which once housed a bustling textile manufacturing plant until its closure 17 years ago.
Key representatives from Figurehead, Frasers Property, and Rothelowman gathered to celebrate this milestone, each bringing essential expertise to this ambitious redevelopment. As the builder for the initial stages, Figurehead is honoured to contribute its knowledge and skills to a landmark project set to transform this long-neglected site into a vibrant community.
The Bradmill Pioneer Townhomes are the first residences to be constructed within Bradmill, with 44 homes scheduled for completion by the end of 2025.
These townhomes pay homage to the site’s rich history with thoughtful industrial design details, such as kitchen benches inspired by the steel-framed garment tables once used by Bradmill workers, and industrial-style brushed nickel tapware that nods to the site’s past.

As the construction of Bradmill begins, Figurehead is honoured to play a key role in bringing this vision to life, marking the start of what promises to be an exciting future for Bradmill Yarraville. We forward to continuing their partnership with Frasers Property and Rothelowman, and to sharing more milestones as this transformative project progresses.


To learn more about Bradmill Yarraville, please visit Frasers Property Australia’s Bradmill project page.

We are excited to announce that Figurehead Construction has been appointed by Frasers Property Australia to build the first residences in the Bradmill Yarraville community, a significant project that marks a new chapter for this iconic Melbourne site.
We will commence with the construction of 44 Pioneer Townhomes in Stage 1, followed by an additional 47 townhomes in Stage 2. Construction is set to begin in September 2024, with the Pioneer Townhomes expected to be completed by September 2025.
The Pioneer Townhomes, designed by Rothelowman, feature two- and three-story layouts that pay homage to the site's history as a textile factory. The design incorporates elements inspired by the old factory's heritage, including joinery using frames and timber reminiscent of the garment tables, and brushed nickel tapware that reflects the style of the era.
With more than half of Stage 1 already sold, the remaining townhomes are priced from $1,295,000 to $1,650,000, offering a range of three to four-bedroom homes with varying configurations and amenities.
Figurehead Construction has a proven track record of delivering exceptional projects across Melbourne, including the expansion of Clifton Hill Primary School, the transformation of Prahran’s historic Station Hotel into 41 apartments, and the construction of Decjuba’s striking headquarters in Cremorne. Our commitment to quality and innovation has been recognized with multiple awards, including the 2024 Excellence in Construction Innovation award from The Urban Developer and the 2023 Excellence in Construction of Commercial Buildings award from Master Builders Victoria.
Joe Grasso, our founder and managing director, expressed his enthusiasm for the project: “We’re thrilled to bring our skills and craftsmanship to Bradmill Yarraville. This is exactly the kind of project we aspire to build—one that respects heritage, incorporates sustainable principles, and enhances the community.”
Bradmill Yarraville is set on a 26-hectare site, just 2.6 kilometres from Yarraville railway station and village, a neighbourhood recognized as one of the world’s coolest by Time Out in 2020. The development will feature preserved heritage buildings, including the iconic boiler house, and will be complemented by a 1.5-hectare linear park, retail and dining precincts, and a range of community amenities.
Upon completion, Bradmill Yarraville will include approximately 680 townhomes and up to 750 apartments, accommodating around 3,500 residents in a vibrant, sustainable community that has already earned a 6-star Green Star Communities rating.
Stay tuned for more updates as we begin construction on this exciting project.
Links: Bradmill builder announced | Maribyrnong & Hobsons Bay (starweekly.com.au)
Builder chosen for first homes on Frasers Property’s historic Bradmill site
Frasers Reaps Harvest of Western Corridor Demand | The Urban Developer
At the start of his career, Joe Grasso might have been surprised to hear he’d be asked to comment on sustainability in 2024.
However, with 16 years as Founder and Managing Director of Figurehead Construction, Joe says business has always been about integrity in every interaction. This principle guides Figurehead's approach to staff, clients, contractors, consultants, and the end users of building projects.
At The Urban Developer's Urbanity 2024, Joe discussed the practical challenges and strategic initiatives required to achieve net-zero emissions in the property development sector. He drew from Figurehead's experiences, particularly the development of their new office, 116 Rokeby.
The office aims to set a benchmark for environmental responsibility in the construction industry. At the conference, Grasso clarified that pursuing sustainable development in the short term posed financial risks. Flipping the mindset with a long-term perspective on the asset's value, Figurehead embraced these challenges, recognising the essential nature of sustainability credentials for future viability.
Read more: Net-Zero Nation Building: Industry Push or Policy Shove? | TUD
116 Rokeby: Figurehead's Innovative, Net Zero Headquarters in Collingwood
116 Rokeby, located in Collingwood, was designed with a clear focus on sustainability. It features state-of-the-art design innovations such as a double-skin façade and all-electric energy systems.
These innovations, along with the use of renewable energy sources, significantly contribute to the building's energy efficiency and carbon neutrality. The development has attained high sustainability ratings, including a Platinum WELL Certification and a 5.5-Star NABERS Energy rating for Carbon Neutral operations, setting a new standard for commercial buildings in Melbourne.
Read More: How Melbourne's City of Yarra is pioneering zero-carbon commercial developments
Video Feature: 116 Rokeby by Carr & Figurehead - The Local Project
Offices Now Leasing: 116rokeby.com.au

Best Sustainable Commercial Project Under $30M: Decjuba's Greenstar Office in Cremorne
Innovations in building materials and techniques are making sustainable building more achievable. Advances such as green concrete, which reduces the carbon footprint associated with traditional concrete, are paving the way for more environmentally friendly construction sites. Decjuba, a renowned Australian fashion retailer, has transformed its approach under the guidance of its visionary leadership at the final hour.
What started as a brutalist concrete design was completely reimagined to meet 5-star Greenstar standards.
Figurehead worked closely with consultants to incorporate green concrete, which has a much lower carbon footprint, and locally sourced cross-laminated timber (CLT) and glue-laminated timber (GLT). These materials aren’t just better for the environment—they also add a warm, natural aesthetic to the building. E.g., instead of sticking to a full concrete structure, we used CLT for the floors and walls, and GLT for the columns. This not only reduced the carbon impact but also sped up construction since these timber elements were prefabricated off-site. And we didn’t stop there. The building’s energy efficiency was boosted by conducting airtightness testing to ensure it meets top-tier standards for energy performance and indoor air quality.
Master Builders Victoria recognised the project in their 2024 Excellence in Construction Awards.

Pictured: Figurehead Site Manager Richard Herbert, Project Manager Adrian DiCosmo & Director Joe Grasso
Read more: 2024 Master Builders Victoria Excellence in Construction Awards
Joe Grasso expressed, "There's definitely alignment with Decjuba as both our companies strive towards similar goals. We're proving that sustainable practices are not only good for the planet, but also for business. It’s about setting a precedent that, we hope, will inspire others in our industry and beyond."
When Figurehead took on Clifton Hill Primary School, the project was at 70% completion, but critical challenges remained. Construction defects, delays, and structural concerns needed to be addressed before the school could open its doors to students. Engaged by the Victorian School Building Authority (VSBA), our role was to rectify outstanding issues, restore progress, and ensure a high-quality, fully operational learning environment.
This was more than just delivering a finished building—it was about ensuring the school was built to last, meeting the needs of students, staff, and the wider community.
The Challenge: Rebuilding More Than Just a Structure
With construction stalled, Figurehead inherited a complex landscape of unresolved issues, the most pressing being significant water damage to the Cross-Laminated Timber (CLT) structure. Timber that should have been strong and resilient had absorbed moisture, jeopardising its integrity and longevity. Left unchecked, this could have compromised not just the project timeline, but the safety and quality of the building itself.
Beyond the physical challenges, the project had also lost momentum. Subcontractors had withdrawn, stakeholders were uncertain, and trust needed to be rebuilt. A school is not just a building; it is a foundation for growth, learning, and community. Every decision we made was with the students, staff, and families in mind.
Our Approach: A Blueprint for Progress
Delivering Clifton Hill Primary School the Figurehead way meant adopting a strategic, solutions-focused approach, balancing technical precision with strong leadership and proactive stakeholder engagement.
1. Restoring the Structural Integrity of CLT
We implemented a meticulous moisture control strategy to bring the timber back to structural compliance. Using industrial dehumidifiers over 12 weeks—including an accelerated works program during the Christmas period—we dried out the timber, ensuring it met strict quality and safety benchmarks.
2. Re-engaging Subcontractors & Rebuilding Trust
Many subcontractors were hesitant to return after the project’s earlier disruptions. To restore confidence, we met with each team individually, revised their scopes of work, clarified project expectations, and established a transparent, collaborative process. With strong communication, clear deliverables, and leadership that put problem-solving at the forefront, we reassembled a committed workforce and regained project momentum.
3. Accelerating the Program Without Compromise
The school had a clear deadline—students were waiting, and delays were not an option. We took a proactive approach to scheduling, increasing collaboration with VSBA, and implementing an accelerated program that saw key milestones met without sacrificing quality.
By working through the Christmas period, increasing on-site resources, and tightening coordination between all stakeholders, we delivered a school that was not just completed—but completed to the highest standard.
The Outcome: A School That Stands for More
Clifton Hill Primary School is now a fully realised, multi-level vertical campus, designed to integrate seamlessly with its surroundings while providing students with a dynamic and forward-thinking learning environment.
With state-of-the-art classrooms, flexible breakout spaces, a rooftop garden, and a gymnasium, the school is more than just a place of education—it is an inspiring environment where students can thrive. Sustainability was embedded into the project, with Passivhaus principles and energy-efficient systems ensuring the school is built for long-term resilience and performance.
This project stands as a testament to Figurehead’s ability to overcome adversity, drive quality outcomes, and deliver spaces that genuinely impact communities.
Because at the heart of every project we build, it’s never just about the structure—it’s about the people, the purpose, and the future it shapes.
Figurehead | Built for the Next Generation.

Published 27 June on Urban.com.au
Golden Age has appointed Figurehead Construction to construct its second Glen Waverley project, Floret.
Figurehead have already kicked off construction of the 77-townhouse project on Ferntree Gully Road, which was approved by the local council just over a year ago.
Golden Age has sold 80 per cent of its Stage 1 release with new park front lots brought forward to cater to demand. Within a day of release, 40 per cent were snapped up, demonstrating the need for architecturally-designed townhomes in the growing suburb.
Designed by leading architectural firm Rothelowman, the Floret townhomes are designed to be sensitive to the site’s existing context, while capitalising on an opportunity to deliver an outstanding architectural response that will set a new standard for townhouses within the area.

“Their commitment to a conservative and robust design and delivery model aligns with our obligation to our key stakeholders, the end users of our product," Grasso said.
“Figurehead Construction has specialised in the delivery of townhomes since its inception in 2007, and for us, it’s important in this challenging climate that we partner with a reputable team, and take on projects we have a track record of delivering to a high standard."
Golden Age Founder and Managing Director Jeff Xu said Figurehead Construction is known for producing results of the highest calibre, something Golden Age Group strives for in the final product of their developments.

“Figurehead has an extensive and diverse portfolio of more than 100 completed projects, all with unwavering quality," Xu said
"Collectively, we are eager to deliver a thorough and proactive approach to this project as it is one that will lift the standard within the area."
By using the same architecture and landscape team (Aspect Studios) as Sky Garden, Golden Age's first project in Glen Waverley above The Glen Shopping Centre, Golden Age’s project will seek to put the community at the heart, offering an array of resident amenities, complemented by extensive gardens in a secure neighbourhood that is ideal for raising families.

The layouts of each townhouse are conducive to multi-generational living with ensuite ground-level bedrooms featuring courtyard access for greater privacy, while the kitchen and living areas serve as connection points.
In response to post-pandemic lifestyles which see more professionals working from home, the three-level townhouses offer much-needed separation from the ground-floor offices and higher-level living areas.
Construction is scheduled for completion in Q1 2025.

Building for what’s next
The Centre for Higher Education Studies (CHES) is a facility for high-performing senior secondary students, designed to bridge the gap between school and university. Built in Melbourne’s South Yarra for the Victorian School Building Authority, CHES delivers on a bold pedagogical brief: create a place that feels rigorous, open-ended, and future-facing.
For us, it was also a technical challenge. A narrow block. A complex easement. High-voltage lines running the street frontage. And a structure that had to carry architectural intent, while negotiating a high-rise directly on the title boundary.
The kind of job that doesn’t offer shortcuts—just steady progress, and the need to think clearly at every step.
Light, structure, and clarity
The heart of the design is a full-height atrium—a vertical volume that draws daylight deep into the footprint, enabling every level to breathe. A Raico hybrid timber-aluminium glazing system wraps the internal façade, lined with Victorian Ash. Above, an ETFE roof system—lightweight, double-skin, and imported from Germany—delivers thermal control and diffused natural light without overloading the structure.
It’s not decorative. It’s deliberate. On a site like this, light is structural too.
A material education
CHES isn’t finished in a traditional sense. Much is left visible on purpose—timber columns, concrete slabs, galvanised ductwork, electrical runs, and fixing systems. Students don’t just use the building; they learn from how it’s made.
The structural system balances laminated timber with concrete to reduce embodied carbon. Compressed fibre-cement wall panels and Woodwool ceilings add acoustic warmth. Floor finishes shift in tone from level to level, creating subtle visual cues to aid orientation.
It’s an environment that respects detail—down to the way light lands on a handrail or the shift in underfoot texture between teaching and breakout zones.

Anchored in site, open to the street
The ground level sets the tone. A generous lobby opens into a reception, café, and shared student hub, connecting CHES with its public interface on Chapel Street. A 275-seat auditorium—equipped for lectures, assemblies, and community use—opens onto a west-facing terrace that links directly to the adjacent Melbourne High School.
Externally, the pre-cast concrete façade is softened with integrated planting, giving the building a presence that’s civic without being performative. Views out are framed by greenery. Views in are partial—just enough to suggest the activity within, not reduce it to display.
Designed to adapt
Each learning space is positioned around the central void, ensuring equal access to light, air, and outlook—whether across the atrium or toward the street and terrace. State-of-the-art AV systems enable hybrid and remote learning across the state. Breakout nooks and transition spaces are treated with the same care as classrooms, enabling students to move between focus and rest with ease.
Up top, a roof terrace offers outdoor learning and teacher breakout space, shaded by a solar-panel pergola feeding energy back into the building.
Across every level, CHES was built to accommodate learning modes that haven’t been invented yet. Its systems are future-proofed. Its logic is legible. Its finish is robust without being severe.
Built to endure
There’s no flourish here for flourish’s sake. No detail that doesn’t carry weight.
CHES is a building that supports the work of education without distracting from it. And for us, that’s the real reward: turning a complex site and a high-spec brief into something that feels resolved, lasting, and quietly ambitious.
We’re proud to have built it.

Rethinking the Beach House: Architectural Marina Apartments
The Beach House is loved for providing relaxation, escape, and a place to connect with loved ones and nature–but they can be extravagant and require constant upkeep. This was the experience that inspired Osprey Apartments: a collaboration between Figurehead Construction and Wolveridge Architects.
Two and Three-bedroom coastal apartments with secure parking and storage options, lift access, and maintained gardens offer Osprey residents their own piece of breathtaking architecture and landscape, without personal toll.
An exciting feature of these apartments is the ‘lightwell breezeway’ entrances to each of the boutique apartments. This architectural technique provides crossflow ventilation and access to natural light–as well as a place for shoes and towels, at the same time preserving security.
“We wanted to offer Martha Cove apartments that utilise sophisticated design and construction practices to feel light, bright, and use space better. Quality architecture shouldn’t be reserved for oversized homes only,” says Joe Grasso, Founder and Managing Director of Figurehead Group, developer and builder at Osprey, Martha Cove.
Figurehead are an industry-leading builder with a reputation for delivering award-winning outcomes of exceptional quality, including Martha Cove’s The Moorings, Wheelhouse, and two Boat Storage Facilities for Boatyard by d’Albora.
For more information on Osprey Coastal apartments, from $865K-1.6M.
Contact Ian Ross: 0404868470
Figurehead Construction have achieved the Australian Government’s certification as a Climate Active Organisation.
“Our business employs 70 people and is responsible for circa $100million of construction projects each year including residential, commercial, industrial and government; but our entire team is motivated to help our community beyond those buildings,” said Joe Grasso, Figurehead Group Founder & Managing Director.
Acknowledging the construction industry’s impact on the environment and wanting to do better – Figurehead have spent the last 24 months undergoing emissions testing and assessment and investing in adequate offsets to achieve Climate Active Carbon Neutral Organisation status.
“We believe it’s the right thing to do, and hope that the rest of our industry follow suit,” Joe continues.
What is Climate Active?
Certification under Climate Active is made by the Australian Government against best practice carbon accounting standards and remains the most robust measure to publicly disclose carbon neutrality in Australia.
“We engaged Energy Consultants ARUP to provide advice on how to start this process – and Climate Active was the most reputable way to understand our impact and ultimately do better,” he says.
From offsetting to reductions: calls for major change in construction
Reducing emissions in the construction industry is complex, with supply and manufacturing of materials a key contributor.
Building and construction are responsible for 39% of all carbon emissions in the world[1], (including manufacturing of materials); emphasising incredible opportunity in this sector.
Construction industry volatility, “particularly around increasing costs to our supply chain, which has been shaken by international events creates real risk for builders,” Grasso says, “you only have to Google Australian Construction Industry to see the challenges we are facing today,” he continues.
“Addressing climate change can seem far less urgent than pure survival, so you can see why builders might be resistant. Our team are passionate that we need to do something about this right now, from junior to senior staff.”
“We need to start somewhere. Offsetting our impact and encouraging subcontractors to use materials more efficiently, reusing and recycling products as well as minimising waste is within our direct control right now, and that’s what is important to Figurehead,” he said.
Limiting climate change will require major transitions, critically analysing the way we build, and having Government support to assist with supply chain issues and encourage production of sustainable materials that are economically viable.
For basic materials, including steel, building materials and chemicals, low- to zero-greenhouse gas production processes are at pilot stage, so it will take some time to become viable and economical for the industry to utilise, given the importance of Australian building and safety standards.
Achieving Sustainable Development Goals
Accelerated and equitable climate action in mitigating and adapting to climate change impacts is critical to sustainable development.
116 Rokeby is a symbol of Figurehead’s recognition of the urgency and ongoing requirements for a more sustainable future, and its enduring commitment to deliver high-quality architecture that minimises its environmental impact.
Inspired by the Traditional Owners of the land, the Wurundjeri Woi Wurrung, and their prevailing commitment to sustainability, this benchmark project harnesses Wurundjeri Elder, Uncle Bill Nicholson’s powerful mantra, “not harming so much”.
From the outset, Figurehead has worked closely with ARUP — experts in sustainable development — to define a building concept that has the capability to meet and exceed the latest building design and performance standards for a mixed-mode building.
“This has been one of my favourite projects in recent years, with a beautiful outcome that delivers an all-electric, double skinned, mixed-mode, zero carbon in operation boutique office building.”– Richard Stokes, Sustainable Buildings Leader, ARUP
In addition to environmental impact and sustainability, impact on the traditional owners of the land has been a consideration Figurehead, who commenced cultural awareness training for staff and will proudly display an Aboriginal art commission in consultation with the Wurundjeri Woi-wurrung Cultural Heritage Aboriginal Corporation.
“Representing the traditional owners of the land we are developing at 116 Rokeby reinforces our purpose to consider all aspects of the building,” says Figurehead Property Investments Manager Joe Allman, “involving Elders and making a permanent statement of respect and inclusion for future generations of First Nations people is another way to create a positive impact at our future office,” he said.
The art commission will be a collaboration between Lowell Hunter and Gerard Black in consultation with Uncle Bill Nicholson of the Wurundjeri Woi-wurrung Cultural Heritage Aboriginal Corporation.
116 Rokeby has commenced construction by Figurehead Construction in Collingwood with completion targeted for early 2024.
Located in an emerging pocket of thriving Collingwood, 116 Rokeby, an 11-level office building has been designed exclusively for design, property and construction companies who share a passion for premium spaces and a commitment to considered impact.
An understanding of the changing needs of an office building informed the Carr design of ‘a breathing space,’ where work, sustainability and lifestyle converge. The “vertical village” at 116 Rokeby features a communal rooftop with kitchen and ground floor café offering, and premium end-of-trip facilities redefine the role of the office to create a series of flexible spaces for changing needs of office workers.
“We’ve created a building that deeply considers work-life integration,” explains Rebecca Trenorden, Carr Associate Director.
“One of the main things COVID showed us is the deep need for social connection and great amenities, and this ability to have a building community where likeminded tenants share a space that’s so connected is very rare.”
Figurehead Group are the developer and builder of 116 Rokeby, with Figurehead and Flux Construction teams set to occupy two floors of the building.
Joe Grasso, Founder and Managing Director, Figurehead Group has a vision for the building to become a hub for like-minded professionals who appreciate design and innovation.
“We want the space to be inspiring, and motivate people to come and do their best work,” Joe says.
“Our business is focused on continuous improvement, ensuring we produce a product that’s the absolute best in market.
116 Rokeby is a part of this story, and the building features spaces to support innovation and ensure the office is a great place to work.”
Sustainability and Innovation
Sustainability has been deeply considered in every aspect of 116 Rokeby — inside and out — to set a new benchmark in environmental and wellness credentials in this emerging commercial precinct. Targeting Platinum WELL™, 5.5-Star NABERS and Climate Active Carbon Neutral Building Certification, 116 Rokeby is an exemplar of how considered design can have a positive impact on the environment and the people that interact with the space.
A key inclusion is the double-skin northern façade. An exemplar of both form and function, utilising automatic sensor-controlled blinds and a plenum to perform an impactful chimney stack effect with great impact on energy saving. It naturally heats and cools the building, whilst improving internal amenity through clear glazing and an abundance of natural light.
“The diaphanous northern façade at 116 Rokeby has environmental sustainability innovation at its core,” says Stephen McGarry, Carr Associate Director.
First Nations Collaboration
Another first, 116 Rokeby will also have a commissioned artwork imprinted into the concrete southern façade as a respectful acknowledgment of the Wurundjeri Woi Wurrung people and a representation of Figurehead’s journey and commitment to reconciliation. The artwork, ‘Reflections of a Breathing Space’, is a collaboration by two First Nations artists: NAIDOC Creative Talent of the Year in 2022, sand artist, Lowell Hunter, and painter, illustrator and digital artist, Gerard Black.
"The intention of this artwork is to respectfully acknowledge the Traditional Owners of this land, of which 116 Rokeby St Collingwood resides upon today,” First Nations Sand Artist Lowell Hunter says of the artwork collaboration with Figurehead.
“By committing to working respectfully with First Nations people you start to develop a deeper sense of the rich and strong culture that exists within our communities - this is something that we should all embrace and be proud of,” he continues.
Construction at 116 Rokeby has commenced; with completion due in early 2024.
There will be seven floors available for lease; details available via request at 116rokeby.com.au
